“Second a Day” Ad Will Shock You

Apologies for the clickbait headline, but I think it fits here.

Save the Children is an organization dedicated to helping children escaping the Syrian civil war. The group put out two very effective ads that feature the plight of a little girl living a very normal life and then becoming a refugee. The trick is she’s British, bringing the Syrian refugee crisis emotionally closer to home. The result is heart-wrenching.

Here’s the first ad, showing how the little girl becomes a refugee in the UK:

Here’s the second ad, which shows her escaping to a European country:

Very powerful.