BRANDED (2012) is a dystopian film about a world dominated by marketing. The main character, an advertising executive, begins to see monsters protruding from people’s bodies as embodiments of their brand desires. He decides to fight back and destroy the biggest brands by using marketing against itself.
I thought BRANDED was inspired, though I had the right expectations. The trailer appears to present a cross between BRAZIL and THEY LIVE, and while it achieves great things, it’s not as as surreal, cutting and action-packed as many viewers might like. Still, it has some great ideas, like when Misha, the main character, gives his girlfriend a tour of the Lenin Museum in Russia and explains how Communism was the world’s first major brand, and its propaganda the first major successful ad campaign.
Check out the trailer here: