The Pew Research Center conducted research among American readers that resulted in a shapshot of reading habits in 2013. Highlights:
General reading habits
* 76% of Americans aged 18+ said they read at least one book during the year
* About 7 out of 10 adults read a book in print
* About 3 in 10 read an eBook
* About 1 in 6 listened to an audiobook
Likely readers:
* Women, Blacks, younger adults, higher-educated people, higher-income people and urban people were more likely to have read a book
Print versus eBooks:
* Typical American read five books during the year
* Only 4% of readers only read an eBook
* About half of readers only read a print book
* Nearly 9 out of 10 eBook readers also read a print book during the year
* About 1 out of 3 print readers also read an eBook
* About 1 out of 3 readers owned a dedicated eReader
* Majority of eBook readers read eBooks on an eReader or tablet, while 1 out of 3 sometimes read them on their cell phone
* Readers with dedicated eReaders tend to read eBooks more frequently (in my view, this is because avid readers are more likely to buy an eReader)
Learn more here. Some of the data was updated in a later survey here.
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