BookDaily.com has an interesting post by an author talking about her experiences with hybrid publishing. Read it here.
A “hybrid” author is one who publishes with both traditional print publishers and self publishes, typically eBook but also potentially print on demand and audiobook.
Personally, I’m surprised this is a thing. In my view, there’s too much ideology around whether one favors traditional or self publishing. These are just paths to publication. Each has its pros and cons, and what works for one author or even novel may not work for another. My advice to authors is to ask what you want at this point in your career and given the type of book you’ve done, then proceed accordingly.
For example, suppose you’re an up and coming author who has a self-published work with decent sales. At this point, you might want to increase your fan base by allying with a small press or, if you can, an agent and big publisher. Or if you’re an established author with a large press, you might want to increase your revenues by self-publishing a series of short eBooks. It should go without saying that the more work you produce, and the more you can establish a fan base and develop a decent track record with sales, the more flexibility you will have.
There’s no Promised Land in publishing. The only formula for success I know of is to work hard, produce quality work, build your fan base and get lucky.