I have a new imprint at Hachette Book Group! Cool news as it’s a brand-new imprint dedicated to horror.
From the press release:
Hachette Book Group’s Orbit division has launched Run for It, a new horror imprint. Run for It is Orbit’s fourth imprint, alongside the flagship Orbit SFF imprint; Redhook, launched in 2013, which focuses on commercial fiction with speculative elements; and the digital SFF publishing imprint Orbit Works, launched in 2023.
Run for It will publish Orbit’s current horror authors, including Craig DiLouie and Andy Marino, with plans to add more. Its inaugural titles are slated for summer 2025.
This is good news for horror, which is going through an extraordinary surge.
R.F. Kuang’s YELLOWFACE is a weird atom bomb of a book, one that’s difficult to talk about because its themes are both convoluted and incendiary. I… liked it? I think. For its provocative themes alone, I found it a powerful work of literature.



The first bit of advice is obvious, which is to avoid mixing metaphors and similes in proximity in the text. And to avoid mixing incongruous metaphors, and mixing similes together. You can write, “This truck is a rock, it forges ahead no matter what,” and the reader will understand the meaning of the sum, but it just doesn’t sound right because the individual ideas don’t mesh in a congruent way. In dialogue, of course, you can do anything if it serves the character, but in narrative, not so much. Personally, I subscribe to the theory that the best writing goes unnoticed so that the reader becomes more immersed in the story. If you’re going to call attention to your writing, however, you always want the reader to go, “Nice,” rather than, “Oh, that’s right, I’m reading a book.” For me, that’s my primary guide.

